K3 started as a hobby business. Their passion for the sport kept the momentum going. The K3 logo even has a cyclist incorporated within it. This enthusiasm is thrown into their hand formed frame number plate holders. They have held numbers from junior national races up through the World Tour. K3 has held numbers in many national and world championships and have been within Olympic and Paralympic pelotons. They are proud to state, "Holding numbers for pro teams in races around the world."