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ROKA was formed in a garage in Austin, Texas in 2011 by two former Stanford All-American swimmers on a mission to build the world’s fastest wetsuit and disrupt the endurance sport market. Creating that first wetsuit ignited a fire in them to find more opportunities to innovate and challenge the status quo.

Over the last several years, they have built an industry-leading and award-winning, in-house design and development team. 30+ patents later, they’ve expanded beyond technical apparel to performance eyewear and storage solutions, connecting with customers across a wide variety of pursuits. Their athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally.

They still design their product to do crazy stuff, but their most important design challenge is to make sure those same products kick ass for you, every day. Parents who beat the sun up to squeeze in their morning run, entrepreneurs hustling from work to play, adventure seekers who want to see the world through crystal-clear optics. They're confident their products will work for you, too, no matter how you move through your daily life.